• Leadership,  Marketing,  Strategy

    About Me

    Hi. I’m Eniola Ositelu. A marketing consultant, retail analyst and thought leader. I’m passionate about marketing, strategy, leadership and innovation; critical ingredients I strongly believe enable brands to consistently excel in the market place. And I’ll be coming to a city near you to spread the word.

  • Leadership

    YES-MEN CAN BE AN ASSET TO A GOOD LEADER 

    About 4 months ago, I wrote an article titled “Yes-men do not complement a good leader.” But does this mean “yes-men” are a no-no and great leaders should avoid them by any means? Absolutely not!   Part of being a good leader is leading diverse individuals or even finding the right balance when building a cohesive team. And before you say I am contradicting myself, please hear me out. When “Yes-men” far dominate or are the individuals in a good leader’s team, then that cannot complement him or her. That was what the previous article was about. Please have an enjoyable read.  “Yes-men” (Avid followers) are an asset to a good…

  • Innovation

    STOP LETTING YOUR GREAT IDEAS SLIP AWAY 

    How many times have you thought of great ideas only for the critical elements of the idea to become fuzzy or even the great idea to slip away completely.  Can you guess how many times thoughts run through your mind daily? 10? 20? 100? Well, result of a study in 2020 shows that we have more than 6,000 thoughts per day!   Great ideas are usually ideas that emanate from our thoughts as we think through solutions for customers, ways of making products or services more convenient, better, or even more affordable. And so, if you are creative, chances are that such great ideas come to mind often. Even if you…

  • Compensation Plan
    Strategy

    WHAT IS YOUR COMPENSATION PLAN COMMUNICATING? 

    Has your organisation starts to establish a foothold in the market, the compensation plan and leadership development are two areas you want to pay attention to. But your compensation plan or incentives for performance can be the very thing that derails your organisation’s future growth. I bet you are wondering how?   Let us start with why your compensation plan is important. If your compensation is set up properly, it should do one or more of the following. Retain stellar performers, attract potential or like performers. It should also encourage innovation and reward productive ideas.   Your compensation plan is a strong determinant of focus and efforts therefore they must be…

  • Leadership,  Strategy

    ENABLE FAST THINKING TO MAXIMIZE YOUR INFLUENCE 

      Many people interpret fast thinking as a form of higher intelligence. Though this may not necessarily hold true, but there are still many reasons why thinking faster can be desirable.  What faster thinking can do though is help boost your confidence and enhance your problem-solving skills. Knowing you can think quickly on your feet might make you feel more at ease socially, whether chatting with customers or clients, or even during an interview.  Have you ever had an encounter and it was only after you have left the scene that a perfect snappy response came to mind? Well, you will encounter real life situations that will not give you ample time like Twitter to think it…

  • Innovation

    SUSTAINABLE GROWTH: START WITH THESE FEW THINGS 

        Start-ups and small business owners often wonder how they can attain sustainable growth with little or no resources. Think in terms of the product, process, and people. Think of the latter (people) in two folds; the customer and human resource. These areas can either help or hinder your venture from building sustainable growth.  Let us start with the product. What problem is it solving? And if it is an existing product, is it still solving a problem for the customers? Customers tastes and preferences change. And if the product is not addressing any problem, even latent ones, those are signals that that you need to go back to the drawing board.  People…

  • Strategy

    SIGNS YOUR CUSTOMERS CARE

    Many customers care about your business. Not all customers are “pyschos” looking for the slightest slip up to drag your business’s reputation on social media. It is your job to identify them, listen and look to address their concerns. Do not squander the valuable 20%.

  • Leadership,  Strategy

    USE NETWORKING TO ACCELERATE YOUR CAREER PATH 

    It would be great if doing excellent work was enough to accelerate your career path but it usually does not work that way. Building your network is one of the things I would recommend.  People often see networking as attending unique events and accumulating key contacts. But it is much more than that. You need to start seeing networking more about farming than hunting. You can start from where you are. At work, school, social club.  Start cultivating meaningful relationships and establishing strong connections.  Here are some relationships you need to start paying attention to no matter what stage you are at in your career. You need mentors, people that can…

  • Leadership,  Strategy

    WHY YOU SHOULD THINK LIKE AN INTRAPRENEUR 

    This month is still dedicated to workers and our focus in this article is on why you should think like an intrapreneur. For the uninitiated, an intrapreneur is someone employed in an organisation that acts and thinks like they own the business. They are constantly looking for ways to grow the business and, in the process, they work out compensations for themselves.  If intrapreneurship sounds like you, chances are you will get restless and work will have no real meaning in an environment where the status quo is sacrosanct, innovative ideas and creativity are not encouraged, and worse still there is little or no compensation plan to reward you for your troubles.   And here…

  • Presenting great ideas to the boss
    Leadership,  Strategy

    HOW TO PRESENT YOUR GREAT IDEAS TO THE BOSS 

    Presenting great ideas to your boss can be very tricky particularly if it’s your first time or you just joined a new organisation and you are still studying their culture. If you have got such great ideas, what is it worth keeping it with you? Nothing. It could be an idea that saves the company a ton of money, an app that could speed up a process, or improve a product. The one big question you are asking yourself is “how do I go about it?”  IDENTIFY THE BOSS’S MAJOR PRIORITIES  First things first, identify the issues that are giving your boss sleepless nights. I would say no more than 3…

  • Innovation,  Leadership,  Strategy

    YOU ARE YOUR MOST IMPORTANT PRODUCT 

    Is it not interesting that we spend majority of our time studying other people, reading about other people and then pay little attention to ourselves? Are you aware that you are the most important product of your business? Studying about others that inspire you, others doing amazing things in your industry, is definitely valuable. But I believe you should spend a considerable amount of time studying your most important product; you. Why? Getting to know yourself is your path to freedom. It liberates you as you start to identify your strengths and become aware of your shortcomings.  I mean, why do you want to be like the next Aliko Dangote…