• Innovation

    STOP LETTING YOUR GREAT IDEAS SLIP AWAY 

    How many times have you thought of great ideas only for the critical elements of the idea to become fuzzy or even the great idea to slip away completely.  Can you guess how many times thoughts run through your mind daily? 10? 20? 100? Well, result of a study in 2020 shows that we have more than 6,000 thoughts per day!   Great ideas are usually ideas that emanate from our thoughts as we think through solutions for customers, ways of making products or services more convenient, better, or even more affordable. And so, if you are creative, chances are that such great ideas come to mind often. Even if you…

  • Innovation

    SUSTAINABLE GROWTH: START WITH THESE FEW THINGS 

        Start-ups and small business owners often wonder how they can attain sustainable growth with little or no resources. Think in terms of the product, process, and people. Think of the latter (people) in two folds; the customer and human resource. These areas can either help or hinder your venture from building sustainable growth.  Let us start with the product. What problem is it solving? And if it is an existing product, is it still solving a problem for the customers? Customers tastes and preferences change. And if the product is not addressing any problem, even latent ones, those are signals that that you need to go back to the drawing board.  People…

  • Innovation,  Leadership,  Strategy

    YOU ARE YOUR MOST IMPORTANT PRODUCT 

    Is it not interesting that we spend majority of our time studying other people, reading about other people and then pay little attention to ourselves? Are you aware that you are the most important product of your business? Studying about others that inspire you, others doing amazing things in your industry, is definitely valuable. But I believe you should spend a considerable amount of time studying your most important product; you. Why? Getting to know yourself is your path to freedom. It liberates you as you start to identify your strengths and become aware of your shortcomings.  I mean, why do you want to be like the next Aliko Dangote…

  • Innovation,  Marketing,  Strategy

    HOW TO KEEP PRODUCING INNOVATIVE IDEAS

    How can you do what you did yesterday better today? That is a question you should ask yourself if you are indeed delirious of producing innovative ideas often. Someone tosses a pebble across the pond, while another watches the ripples and tries to turn them into waves. That someone that tossed the pebble is the innovator while the latter is an entrepreneur. That is what Entrepreneurs do. They solve problems, usually by producing innovative ideas. And your relevance is attached to your ability to repeatedly produce innovative ideas that you want to put to work, with a team and solve the many problems around us. I will share with you…

  • Innovation

    IDENTIFYING YOUR PURPOSE

    I often hear people say stuff like they have no idea where their passions lie or no clue what their purpose is. Others say they are still “searching” for their passion or purpose. Well, we should start with differentiating what purpose is and what passion is. Look at purpose this way. It is using all you have acquired whether it is education or experience or innate abilities to serve others. Purpose is also the moral DNA that defines a person or organisation’s character and outlook on social, political, economic, and environmental issues. It is the reason Nike has got no problems speaking up against societal issues, because they stand for equality be…

  • Innovation,  Leadership,  Marketing,  Strategy

    WICKED PROFITS PROFIT NOT FOR THE LONG TERM

    Wicked profits are tactics put in place to box in, trap, exploit unsuspecting or desperate customers for financial gain. I call it “legal fraud.” It is immoral and the long-term impact can be dire.  I recall one warm afternoon at The Royal Surrey County Hospital where I visited a friend who was on admission. While grabbing a cup of hot chocolate, I noticed a Chinese lady who was on the phone trying to cancel a contract. It was all too familiar and typical. The quick talking, back patting dodgy sales associate from a Telco company had struck again. Yet another new foreign Student caught in a needless long-term contract.  I…

  • Cartoon,  Innovation,  Leadership,  Lifestyle,  Marketing,  Strategy

    HOW THE PLISM FRAMEWORK CAN HELP TACKLE BULLYING

    With all the current happenings surrounding bullying, all hands must be on deck to help tackle bullying in schools and this framework can help. But first, let’s define who a bully is. It’s defined as a person who is intentionally physically or emotionally cruel to others, especially to those whom they perceive as being vulnerable or of less power or privilege. The issue of bullying is not new, even our grandparents were bullied in school. Bullies are everywhere. They’re in offices, public institutions, or in power. But humanity stands a better chance at curbing this social ill when we tackle it early on in children’s lives. Here’s how the PLISM…

  • Innovation,  Leadership

    IS YOUR BRAND FUTURE READY?

    Once upon a time, adopting the classical approach to strategy was the desirable thing to do since the basis of competitive advantage is known and markets were stable, or predictable. But times have changed. In the face of today’s massive disruptions, the ability to combine seemingly opposing traits like being nimble and scale or thinking short-term to long-term is no longer desirable but essential. Brands and organisations that want to be future proof and future-ready must start the hard work now. What does the future hold? Can brands fold their arms and assume they are future proof? By no means no! And we have researched several organisations that have continued…

  • Innovation,  Leadership

    CREATE PSYCHOLOGICAL SAFETY FOR YOUR TEAM TO BOOST INNOVATION

    Bringing innovation to the market faster than the competition is difficult in itself let alone doing it time and again, every quarter, every year. But it is something that has to be done. And for this to happen, leaders must enable an environment where ideas fly in from many quarters within the organisation. Why has innovation increasingly become important? I think Jeff Bezos captured it when he said “our customers are loyal to us right up until the second somebody offers them a better service.” Loyalty is intrinsically linked to innovation and customer experience. Customers are becoming less loyal and flocking to brands that can provide them what they need…

  • Innovation

    SELLING LOVE

    Will customers bother? That’s the question most retailers will be asking in the run up to Valentine’s Day. A flash poll conducted by D&I Consulting between February 2 to February 7 found the top reasons consumers chose not to celebrate Valentine’s Day. That it over-commercialized, that they didn’t have anyone to celebrate with or simply did not have the funds for it. However 53% of customers will be celebrating this year and this report shares how they plan to go about it. And there will be lots of last minute buyers too because 28% of customers are still undecided.