I doubt many organisations think of credibility in terms of building a sustainable competitive advantage in the market place, but having credibility, having integrity, being identified as a trustworthy person or organization has propelled some brands into household names. And the evidence is around us if we pay attention. The idea may sound obvious — but still, only a few of the brands take it seriously. And they are benefiting from it big time, creating unique avenues for competitive advantage. Let me share a few ways. REFERRALS Still the most affordable and authentic form of marketing, being credible has got a number of companies good businesses, especially high stakes projects…
Marketing Consultant