According to Greek mythology, inspiration came from the gods that visited men in their sleep. It is believed that the gods will then breathe into them and they would wake up buzzing with ideas. In the Bible, the book of Job 32:8 reads, “but there is a spirit within people, the breath of the Almighty within them, that makes them intelligent.” Divinity seems to play a role here no doubt, however, creativity is not the preserve of a few people that woke up after a visit from deities. We are made in the image and likeness of God that created the heavens and the earth, so we can be creators…
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CIRCUMSTANCE MARKETING
Rotimi is seated on his couch, thinking about his last health scare. His doctor had told him two weeks ago that if he continued with his lifestyle, he did not think he would make it past 35. Rotimi is now 32, currently weighs a 20st 6lb at a height of 5 feet, 5 inches. Now that is clinically obese. He knows what happens next is up to him. Rotimi has a lot to look forward to; a bright career, top management level, a beautiful wife and daughter. As he flips through the channel on TV, he catches a glimpse of McDonald’s new whopper advert. On a regular day, Rotimi would…
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WE MISS YOU… WHO ME?
The lock down period really rattled a number of companies, both large, medium sized and small. I suspect not many saw this coming. But what most people would have found surprising was how it unsettled large service providers. Customers certainly did not think it would rock the boat of more structured and large companies as what we’ve witnessed the past few weeks. Customer service was extremely poor in some cases while some just shutdown completely. We’re still lost for words on how many people have consistently berated poor customer service when they were in dire need of solutions. Crisis comes with opportunities and threats. I know we have heard this…
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HAS YOUR BRAND GOT EVANGELICALS?
We have witnessed and read repeatedly how companies transformed into industry leaders, by building intensely loyal relationships with customers and employees. Before I delve into this matter, let me briefly take on the concept of loyalty. Loyalty according to Frederick F. Reichheld, is “the willingness of someone—a customer, an employee, a friend—to make an investment or personal sacrifice in order to strengthen a relationship.” Oh, what companies will do (or not do) to get their customers to this point! So, for example, Bolaji, a property developer has this reliable supplier (reliable is a keyword) that provides him with tiles for his properties across the country. The supplier is not necessarily…
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SHOPPING CENTRE MARKETING
We actually wrote this article about in 2018 and some of what’s on here is still relevant today. Have a good read. With some consumers currently hesitant on spending due to the aforementioned current economic situation, there is no better time to invest in marketing that will always keep products and brands in consumer’s sight such that it works on their subconscious when about to make purchases. The decision to purchase for most may require high involvement or advisory, and what better way to assist the consumer than with consistent relevant messages targeted at them on the different media platforms they are active on. Options such as digital advertising are…
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GETTING IN THE SHELVES OF TOP HYPERMARKETS & SUPERMARKETS
Getting your product into Shoprite’s shelf space should not be liken to counting sand in the desert. Like my mentor usually says, as long as humans are involved, there’s a way around it (Nothing dodgy guys). Having been in the retail business for over 7 years, here’s my top 5 ways to ensure you not only make it into Shoprite’s shelves or any other major Hypermarket or Supermarket out there, but your product excels while in there. First things first, your company and the product you are selling must be registered by relevant bodies. No major retail brand worth its salt will even entertain unregistered products even if the product…
